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The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide. The feat showcased Red Bull’s …

Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …

Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, …

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We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, …

Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific …

Discover the effectiveness of social media hashtags and if they actually work. Find out how to use them in your social strategy.

Brand positioning is about identifying the specific problem your brand solves for customers and differentiating yourself from the competition. Spotify for instance, positioned …