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The brand sponsored Felix Baumgartner’s record-breaking freefall from the stratosphere, which was streamed live to millions worldwide. The feat showcased Red Bull’s …

Discover the fastest way to understand your audience and superpower your brand comms. In today’s marketing world, cultural relevance is key to everything from getting your …

Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, …

We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, …

Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach …

Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific …

Discover the latest advertising strategies, types, and trends for 2025. Learn how to boost your brand and maximize ROI with proven best practices.

Brand positioning is about identifying the specific problem your brand solves for customers and differentiating yourself from the competition. Spotify for instance, positioned …

Discover the effectiveness of social media hashtags and if they actually work. Find out how to use them in your social strategy.

An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death …